Optimize your content
You reached the important last point when it comes to on-page optimization.
Let's fine-tune your pages!
The text: a clear, concise, transparent message
Read once more the text of your website.
- Is the topic on each page clearly visible and understandable?
- Is the text communicated in a direct manner?
- Is the text worth reading?
- Does the text fits the main topic of each page?
If you can answer these questions with a "yes", the content is already well optimized. If not, think about some changes. Stick to the topic of each page and communicate the topic directly. Make sure that the text is giving value for the user, such as new information or a different experience. Only then visitors will stay on your page an continue reading.
Ask yourself the question, why people should visit your website and what they can expect from it. Try to fulfill these expectations with the content of your pages. Ask your friends to give you some feedback to your website. Often one tends to get lost in the own text and no longer is able to see mistakes or complicated content that only oneself can understand.
Avoid big long blogs of text! These are difficult to read and rather shock visitors than invite to be read. Structurere your text in small sections of 3-5 sentences. One can put one idea or subtopic into one text blog for example.
H1-H3 headings for websites are automatically defined in the editor. They also help to keep a clear page structure. More about this under:
Images, iframes and data
Images are important. They make a page interesting and appealing. But, search engines do not recognize images, as an image is not a text. What to do now?
Add a small description or title to your image to make Google find your image. At this point you may add a keyword into the description. But, only if the keyword fits the actual image! And the image should fit to the topic of the page.
Do not add any texts in image form neither as a PDF. A price list uploaded as an image will not work for the SEO! Search engines cannot decipher image text.
Iframes seem useful at times, but are killers for SEO. Search engines see iframes as a seperate website within a website and thus rank the your site even less. If you can avoid iframes, avoid them!
Adding data or PDFs for download on the your website? With Webnode one can add data available for download. This can be useful as additional information to what is already written on the page. However, as with pictures Google cannot scan the downloadable data for content and ignores this data. Only consider downloadable data as additional not supplementary content.
Add keywords
The SEO Foundations we talk about keywords in detail. We discuss their role and application quickly below:
Keywords are summarizing the topic of an individual page of your website. The main rule to pay attention to is: keywords must naturally become part of your written text and at the same time be the "golden cherry on the top" in other words feed the text with quality. Keywords are furthermore, the tool to structure your website. Remember the ideal recipe: One page-one topic-one keyword!
Should you notice that the text sounds clumsy and not fluent enough when reading it, simply use the keyword (and its synonyms) less. Or when you notice that you alter the text to fit the page, simply use a different keyword that fits the original text. Let friends, relatives and acquaintances read through your pages to give you a feedback.An opinion from someone with a different perspective can be helpful.