Keyword analysis
You identified the potential keywords for your site. Analyse your keyword choice to find out more!
Find out how good these keywords actually are, how often they are searched for. You can check this with Googles free service: Google Trends. You can find Google Trends here.
Depending on which keyword strategy you are pursuing, it may be better for you to use a keyword that is sought often or a less-sought long-tail keyword. As mentioned before, choose a long tail keyword if your business is in a competitive environment. Choose a often searched keyword, if the environment of your business is not so competitive. Find more information about your keyword strategy on the next page.
